About Us

About insightful.ie

insightful.ie is a specialist service line of Easy Does It Limited, trading as EasyDoesIt Accounting.

Created as a dedicated platform, insightful.ie showcases our insight services—tailored to deliver financial clarity, strategic guidance, and business impact.

EasyDoesIt Accounting provides outsourced accounting solutions, including management accounts, financial controllership and finance function systematisation. Since its inception, over 20 years ago, the business has been committed to helping businesses build robust financial foundations and empowering business owners with financial peace of mind, clarity and control.

insightful.ie continues that mission—offering advanced insight services to help businesses not just manage finances, but truly understand and use them to drive the continuous creation of sustainable business value.

To learn more about our full range of services, visit www.easydoesit.ie.

Richard Boate, Founder and Insight Facilitator

Richard is a dynamic leader with a rare blend of entrepreneurial spirit, technical expertise, and a deep understanding of human behaviour. A first-class honours graduate who finished top of their class at Trinity College Dublin, Richard has earned accolades such as the Howard Kilroy Business Award and the Trinity College Entrepreneur Award.

In 2003, Richard founded EasyDoesIt Accounting and brings over two decades of experience—mastering everything from the foundational aspects of bookkeeping to high-level strategic planning aimed at creating sustainable business value. This technical proficiency is matched by an ability to translate complex financial concepts and data into clear, coherent, actionable insights—and, importantly, to articulate them in a way that everyone in a business can understand and leverage.

Richard is also a qualified life and workplace coach and an equine-assisted learning facilitator. Through his work with horses—who respond only to authenticity, clarity, and presence—he helps people develop the social and emotional skills needed to turn insight into action and sustain peak performance. This ensures the solutions he delivers aren't just implemented—they stick.

Whether you run a chip van or a blue-chip company, the principles of financial success are the same. The cartographer draws the map—but it's the navigator who knows how to use it. My role is to be both—and to equip others to be both.